Jie Yi Couture Branding - Salone dei Designers

Salone dei Designers

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Jie Yi Couture

This is a branding project for Jie-Yi Couture Studio designed by Yiwen Tu. While the character "Jie" means to solve and to deconstruct in Chinese, "Yi" means one which is also referred to as unity and consistency. To stand out from the numerous competitors, Jie Yi built its strategy of creating an entry-lux experience and providing semi-customization service. This strategy helped the brand appeal to a younger group of customers and guided the visual design.

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Good designs create value for society. Everyday we feature a special design project that demonstrates excellence in design. Today, we are pleased to showcase an award-winning design that makes a positive difference. We will be featuring more great and inspiring designs daily. Make sure to visit us everyday to enjoy new good design products and projects from greatest designers worldwide.

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