Originality
Urban aesthetics, street fashion, simplicity and modern atmosphere; with neon lights enlightens the industrial-styled office, the collaborative space not only becomes the environment where works are done, but also somewhere one gets to push the limits, be creative and think outside the box. The brand's logo with an X over an O, symbolizes combination, breakthrough, and innovation based on the origin, the true self. The brand's main concept is to break the fashion stereotype and conventional images of how one should wear.
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