Absolut Lab
The project was a pop-up store for Absolut. Through a community oriented strategy and a creative design, it brought a novel experience that blended art with retail. The spatial design was inspired by the Mobius Strip and the extension of mirror images in movie Inception. Low carbon and eco-friendly modular design was adopted to organize functional areas. The modules could be dismantled and re-combined, bringing infinite possibilities like Lego parts and forming a non-hierarchical Utopian space. All modules were prefabricated and installed with high efficiency, and were recyclable.
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