Borna Sazegan Brand Identity - Salone dei Designers

Salone dei Designers

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Borna Sazegan

This visual identity is designed for a construction-related group. The brand strategy communicates power and resilience, speed, and beauty in construction, which is conveyed to the audience through the selection of symbolic animals. The source of inspiration for this identity comes from the lines created by metal structures during the construction process, and these lines were used to create the symbolic animals. These illustrations can be utilized in various contexts in detail, completeness, and combination.

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