Identity Created by Consumer (ICC)
ICC is a system of a dynamic identity which works as a friendship manager between a company and clients. The corporate identity includes constant and dynamic parts. Basic visual elements and a corporate print-set describes the constant part of the identity. The dynamic part is described by technical process that collects the creative data of consumer (individual logotype and individual image) that works as a constantly changing visual material in producing souvenirs, creating dynamic logotype and changing graphics of consumers movement (ensures endless number of unique masterpieces).
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